August 24th, 2009


FT's opinion column on Korea

Outside Edge: Korea’s white van man is a herbivore

South Korean retailers are stocking their shelves and shop windows to cater to the tastes of “dried-fish woman” and “herbivore man”.

Even more than baby boomers and Generation X in the west, these young professionals have come to epitomise social change in Asia’s fourth-biggest economy, disconcerting their elders with their apathy towards traditional family values. They are the subject of television dramas and a forthcoming film.